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We help marketing, L&D, and ecommerce leaders stay ahead of a rapidly evolving digital landscape through continuous upskilling of their teams. Skills Assessment Training Global training partner to multinational brands and ambitious SMEs. Assess and benchmark your capabilities Use our assessment tool – The Digital Skills Index to diagnose your current capabilities and benchmark the results. Over 35,000 individuals have already taken The Digital Skills Index. Explore the Digital Skills Index Train your team in digital marketing and ecommerce We specialise in digital marketing, ecommerce, customer experience, data and analytics, content marketing, digital advertising, email and CRM, SEO , social media , and digital strategy. Explore Econsultancy training Deliver training that is continuous and engaging Our training is delivered in a range of formats and styles to engage, inspire and make learning continuous. From elearning, events and live learning delivered both in-person and online, to trends and best practice analysis. We call this Multi-Touch Learning. Explore our approach The result? A more capable and confident team 92% of customers felt more confident” after using our services 79 Number of countries Econsultancy delivers training programmes to 91% of customers said using our services made them more efficient” Awards and recognitions for our training programmes Best use of Blended Learning – 2023 Best Learning Programme supporting a Business Strategy Transformation – 2023 Best advancement in Competencies and Skill Development – 2023 What other clients sayEconsultancy’s mix of learning formats and in-depth ecommerce content has helped raise our game.” Econsultancy are my go-to digital experts; they’ve seen it, done it – and are invaluable to driving ecommerce excellence.” Econsultancy has been a foundational partner in helping us build digital skills and capability across Channel 4 marketing as well as helping us define a roadmap for success.” Stay ahead of the curve with the latest trends and best practice guides Winning the Race for Digital Skills: report How do businesses keep up with customers, technologies and events that are constantly changing? Just as they always have, by learning. This report explores how businesses can build a learning and development strategy for digital skills. Download now Article AI/Machine learning A quarter of senior marketers say their business has upskilled for genAI Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe. April 22nd 2024 13:14 Article Digital Transformation How to choose the right learning provider From skills assessment to cultural fit, there’s a lot to get right when choosing an L&D partner. February 14th 2024 16:05 Article CRM and loyalty programs The algorithms powering loyalty: How an AI firm is helping Tesco gamify Clubcard As Tesco Clubcard is about to turn 30, the retailer has announced a new addition to its scheme: gamified, personalised loyalty challenges. EagleAI, the firm partnering with Tesco to create Clubcard Challenges, explains how AI makes personalised loyalty possible. May 10th 2024 11:42 Article Digital Advertising Why finding the true value of retail media is a tough nut to crack Advertisers are on a quest for incrementality in retail media. David Pollet, CEO at Incremental, talks to Econsultancy about measuring the return on this fast-growing form of ad targeting, including the limitations of legacy approaches and complexity at big brands. May 9th 2024 16:08 News from Econsultancy Article People and Skills Econsultancy adds new 8-week blended learning programme for all subscribers The Fast Track to Digital Marketing course includes on-demand, live, social, and interactive learning elements, culminating in a simulation-based final exercise. March 15th 2024 15:02 Article Talent and recruitment Marketers from Channel 4, Diageo and Specsavers on capability building From creating a culture of learning to proving the ROI of L&D investment, marketing leaders discussed their approaches to capability building at Econsultancy’s inaugural forum. February 11th 2024 21:32 Article AI/Machine learning Econsultancy launches ‘AI for Marketing’ short course The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources. November 20th 2023 13:15 Keep your finger on the pulse with regular trend updates. Straight to your inbox Sign up and join 139,000 leaders getting Econsultancy’s latest trend round-ups – from ecommerce and digital marketing insights, to case studies from sector-leading brands. All in a single click. Join the Pulse NewsletterMarketing Solutions Contact us Cookies FAQs Mini MBA Privacy Website Terms & Conditions Facebook LinkedIn Twitter Copyright © 2024 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. Built by Standfirst Xeim Limited, Registered in England and Wales with number 05243851 Registered office at Econsultancy, Floor 14, 10 York Road, London, SE1...