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Keep me logged in To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. View our subscription options Need help signing in? EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com Search Search Blog Site search How ‘conversational search’ converts shoppers Think about the last time you searched for a product online. If you’re like 93% of digital shoppers, the experience started in a search bar with a few keywords that felt relevant to what you were looking for. Sponsored by Zoovu Sponsored by Zoovu March 3rd 2020 10:06 Blog Ecommerce Four DTC brands investing in traditional marketing campaigns Direct-to-consumer brands typically focus on digital marketing in order to grow, utilising paid search and social media to target and engage online consumers. March 3rd 2020 11:20 Best Practice User generated content Ratings and Reviews Best Practice Guide 1. Introduction Customer centricity is at the heart of any successful business today. Digital has empowered consumers in numerous ways, giving them greater choice and convenience when they shop, but also offering a platform for them to share their views at the touch of a button. There are a host of platforms enabling consumers to […] February 2020 09:30 Blog Digital Strategy The best digital marketing stats we’ve seen this week Welcome to Econsultancy’s stats roundup for the last week of February. February 28th 2020 15:23 Blog Social How do brands use social listening tools? The average person reportedly spends one hour and 50 minutes on social media per day. February 28th 2020 09:43 Blog B2B B2B marketing doesn’t have to suck For some reason working in the business to business space makes marketing folk glitch. It seems all creativity is lost. Trotting out the same tired old messages in unimaginative ways. February 28th 2020 13:08 Blog Social The best social media stories & campaigns from February 2020 For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. Tesco releases its #SkinTonePlasters UK retail giant […] February 27th 2020 14:38 Best Practice People and Skills Modern Marketing Job Descriptions 1. Introduction Modern marketing requires new skills for the digital age. As new technologies and channels have emerged and digital transformation has become a priority for organisations across all locations, sizes and industries, the demand for expertise in the likes of data, analytics, customer experience, content and personalisation has increased. With this demand often outstripping […] February 2020 05:21 2 Blog Innovation and Trends The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future. February 26th 2020 16:10 Ecommerce Blog Ecommerce How eight ecommerce websites make product recommendations on the ‘add to basket’ page Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value. February 20th 2020 11:52 Blog Email and eCRM Eight effective examples of email sign up forms Email remains one of the most effective and popular marketing channels. February 18th 2020 15:36 2 Blog Ecommerce Six impactful examples of ecommerce USP bars What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor? February 18th 2020 15:57 Trends and Innovation Ecommerce Ecommerce Quarterly: Q1 2020 February 2020 12:26 Data and Analytics Blog Data and Analytics Global measurement frameworks don’t reflect local brand strategies – so what’s the alternative? With digital ad spend of $333.25 billion in 2019, and a predicted increase of $51.71 billion in 2020 , a company’s ability to accurately measure, optimize and understand the impact of digital marketing is ranking high on the priority list. February 25th 2020 13:13 Blog AI/Machine learning 28% of ‘CX leaders’ are planning to invest in AI in 2020 According to Econsultancy’s Experience Index: 2020 Digital Trends report, in association with Adobe, the gap between CX leaders and mainstream organisations is becoming increasingly evident, with leaders “having advanced customer experience management in place that’s aligned across strategy and technology.” February 17th 2020 10:20 Briefing Privacy and data protection An introduction to the third-party cookie crackdown Over the past year, the marketing and advertising industry has been abuzz with talk of a ‘cookiepocalypse’. January 2020 17:57 Blog AI/Machine learning A day in the life of… Mark Douthwaite, AI Engineer at Peak Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […] February 12th 2020 11:11 Customer Experience Briefing Customer Experience How digital is shaping customer experiences for FMCG brands FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel […] February 2020 16:36 2 Blog Innovation and Trends The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future. February 26th 2020 16:10 Blog Personalisation 12 stats that show the importance of personalisation Personalisation has been a top priority for marketers for some time now. February 11th 2020 11:25 Briefing Customer Experience How to run a customer journey mapping workshop The content of this briefing is taken from Econsultancy’s Customer Journey Mapping Best Practice Guide. This abridged version will cover: Pre-workshop Agree who attends Find a ...